Fresh Eye


Fresh Eye Films is a master of commercial productions, shooting and facilitating worldwide campaigns for clients ranging from blue chip companies to start-ups.

Being one of the steadfast production companies in the country means strong knowledge on every aspect of production. You can’t fabricate experience.
Executive Producer Gavin Gillespie brings an unmatched know-how from decades of prestigious work on local and international shoots. The philosophy of quietly consistent delivery has ensured that Fresh Eye steadily remains among one of the top production companies in South Africa.

Fresh Eye shoot multinational campaigns for clients such as BMW, Ford Motor Corp, Old Mutual, Telkom, ABSA Bank, Mercedes Benz, Nandos, Steers, Allstate Insurance, Vodacom, MTN, CellC, Motorola, Kellogg’s, Unilever, South Africa Breweries, Subaru, Honda, Continental Tyres, J&B, Nestle, Fruttolo, Daimler Chrysler, Samsung, Audi and many more.

Management Approach

Great creative talent attracts new business, solid business principles and client service retains it.

This is how we approach creating great work for a large selection of agencies worldwide, on a range of budgets.


Besides being good people, Fresh Eye has also won many international awards, including:

Cannes, New York, London International, Montreux, South African Loeries, D&AD, London International Festivals, Promax International.


.Johnny Cohen

.About Johnny Cohen

Johnny went from being an award-winning copywriter to directing commercials. He’s shot around the world for a diverse range of clients from fashion to banking, from Coca Cola to Mercedes Benz. A keen observer of human nature, he goes to great lengths to achieve ideal acting performances by sitting behind the camera, not at the monitor.

From high comedy to pure reality, Johnny strives to ensure that execution always enhances the concept. Whether it requires subtlety or grabbing viewers by the eyeballs for a heart-stopping ride, the central idea must always shine.

From the awards he’s won, including a Cannes Bronze Lion, as well as being featured on SHOTS, it’s an approach that’s working for him.

.Ryan Isted

.About Ryan Isted

Ryan grew up on a small sheep farm on the boarder of Lesotho, not really buying into the idea of two tone Khaki and sheep shit (much to the disappointment of his father and the rest of the valley which were all related) spent most of his time in an converted generator room where he would watch old VHS’s a friend from town had bootlegged for him. Obsessed with Pink Floyd’s The Wall from a young age made for a depressed and introverted teenager who became an observer of people.

Later when he came of age and with little convincing, Ryan was sent off the farm to go and study, fine art and later graphic design where some off his work was published in the Design Indaba 2002 Journal through the American Institute of Graphic Arts.

Some awards were won, including international recognition from Lucille Tenazas’s San Francisco American Institute of Graphic Arts. His Salvation Army PSA got a Leo Burnett 7+, it also won a Vuka “best concept” and his Coke ad won the shots YDA for best animation.

.Knut Burgdorf

.Laurence Hamburger

.About Laurence Hamburger

Laurence has been working as an international film director for the last 20 years, mainly in the arena of TV commercials, music videos and viral documentary. His work is known for it’s iconic, cinematic qualities; authentic performances, memorable humour and dynamic storytelling.

He has worked for many prestigious clients including Ikea, Nandos, VW, SABC, Toyota, & Sony Playstation. He has won numerous international awards, including a One-Show, a Clio and a Gold Epica. In 1997, his ‘ Soesman Language Training’ won The Journalist’s Prize at Cannes, which was included in Shots “Top 10 Watershed Commercials of All-time”. In 2004 his SABC ‘Ya Mamphela’ work won 3 Gold Crafts as well as the Grand Prix Loerie. In 2007, along with a Gold in Directing, he also won a Loeries Gold for Creative Direction for a Nandos campaign, becoming the first and only film director in SA to do so.

As of this morning, all of his dreams were still alive.

.Production Services

Filming in Africa is about more than locations and cost-effectiveness – it’s about the experience of working in exotic, yet familiar locations whilst enjoying top production standards to achieve exceptional end-products. Fresh Eye ensures that your shoot is on time, on budget and handled with the utmost professionalism. From crews to equipment, locations and all loose ends, our highly-experienced service division can facilitate it all. Fresh Eye production staff are permanent and not hired for the season, ensuring responsible and continuous working relationships.

.Service Reel


Africa, and South Africa in particular, offers incredible variety in location choices. From savannah to mountain ranges; desert to jungle; farmland to unspoilt wilderness. From third world to first and everywhere in between, we can source the perfect environment for all productions. Any type of location you need is already in our database. South Africa’s primary international airports, Cape Town International and Johannesburg’s OR Tambo can both be reached in approximately 10 to 14 hours from Europe and 18 to 20 hours from the US and Canada. The entire country falls within the time zone + 2 hours GMT.

Although there are eleven official languages, all business dealings can easily be conducted in English. South Africa lies in the southern hemisphere, so winters and summers are at opposite times to the north. South Africa enjoys a warm, dry climate with moderate rainfalls at the coastal areas.

.Climate by Region

Northern areas of the country

(including Johannesburg)

Summer from October to March:

Average Temperature:
min 13°C / max 25°C
Rainfall – Monthly average: 100mm (afternoon thunder showers)
Rainfall – Average days per month over 1mm: 13
Mid-summer shooting day of
14 hours – sunrise: 05h14 | sunset: 19h01

Winter from April to September:

Average Temperature:
min 6°C / max 19°C
Rainfall – Monthly average: 18mm
Rainfall – Average days per month over 1mm: 3.5
Mid-winter shooting day of
10 hours – sunrise: 06h55 | sunset: 17h25

Southern and Western areas of the country

(including the Cape)

Summer from October to March:

(dry and hot)
Average Temperature:
min 14°C / max 25°C
Rainfall – Monthly average: 19mm
Rainfall – Average days per month over 1mm: 6
Mid-summer shooting day of
14 hours – sunrise: 05h30 | sunset: 20h00

Winter from April to September:

(cool and wet coastal fronts from Atlantic)
Average Temperature:
min 9°C / max 20°C
Rainfall – Monthly average: 67mm
Rainfall – Average days per month over 1mm: 11
Mid-winter shooting day of
10 hours – sunrise: 07h50 | sunset: 17h45

Kwazulu Natal / East Coast

(Durban: primary port city)

Summer from October to March:

(hot and wet)
Average Temperature:
min 20°C / max 27°C
Rainfall – Monthly average: 113mm
Rainfall – Average days per month over 1mm: 15
Mid-summer shooting day of
14 hours – sunrise: 05h00 | sunset: 19h00

Winter from April to September:

(drier than summer and very mild)
Average Temperature:
min 14°C / max 24°C
Rainfall – Monthly average: 56mm
Rainfall – Average days per month over 1mm: 7
Mid-winter shooting day of
10 hours – sunrise: 06h50 | sunset: 17h00



When dialing from outside South Africa, please add your own international access code

From outside South Africa:
Tel +27 11 789 3163/7
Fax +27 11 886 4551

From within South Africa:
Tel: 011 789 3163/7
Fax: 011 886 4551

You can also contact our executive producers by mobile phone:
Gavin Gillespie (Owner): + 27 (082) 444 5444

Physical Address

Fresh Eye Films is located in the heart of the film and
television production hub in Blairgowrie, Johannesburg.

2nd Floor
SCY House
C/O Geneva & Eileen Roads
South Africa


Gavin Gillespie –